Think chaos.
Build meaning.
Move minds.
I’ve always had a problem with boxes.
Luckily, so has my work.
I’m Silvia Ciampa.
CMO, Head of Brand, Co-Founder, Brand Strategist, Lecturer and Mentor.
Today, I’m Co-Founder & CMO at GMR, CMO & Head of Brand at KPI6, and I’m currently working on the launch of Twipaw, a new entrepreneurial project.
Different roles, apparently.
In reality, my work has always revolved around the same question:
How are people changing — and what does that change mean for brands, markets and organizations?
I work at the intersection where brand, AI, data, culture and organizations stop being separate disciplines and start telling the same story.
Over the years, I’ve worked across brand positioning, marketing strategy, technology products, market and audience intelligence, social listening, consumer insight, Digital Twins and artificial intelligence.
But technology, on its own, has never interested me that much.
I’m interested in what it does to us.
How it changes the way we choose.
How it reshapes what we consider creative.
How it influences the way we work.
How it transforms what a brand means.
How it challenges skills, leadership and organizations.
Perhaps that’s why I keep moving between worlds that are usually kept apart.
IDEAS WORTH WORKING FOR
For the past nine years, I’ve been a volunteer at TEDxReggioEmilia — not a speaker, but part of the community working behind the scenes to help ideas reach the stage and, more importantly, travel beyond it.
I’ve stayed because I deeply share its values: curiosity, openness, cross-disciplinary thinking, and the belief that ideas can shift perspectives, spark conversations and move people.
NOT EVERYTHING IS ABOUT HUMANS.
Vegetarian. Animal lover.
Human-centered doesn’t have to mean human-only.
I use data, but I believe in intuition.
Data can tell us what is happening. Understanding why is still a human job.
I work with AI, but I’m obsessed with people.
The more accessible intelligence becomes, the more valuable judgment, curiosity, taste, imagination and the ability to ask good questions become.
I work with brands, but very little with “communication”.
To me, a brand isn’t what a company says. It’s the meaning it manages to build in people’s minds and within the culture it inhabits.
I study new organizational models, autonomy and distributed leadership.
I’ve also explored and experimented with horizontal organizations and Holacracy. Today, AI makes a question I’ve been asking for years even more interesting:
Can we introduce twenty-first-century intelligence while continuing to work inside organizations designed in the twentieth century?
And then I teach.
Marketing, communication, digital strategy, social media, brand positioning, AI and innovation — across universities, master’s programs, executive education and corporate settings.
Teaching isn’t a side activity for me.
It’s another form of research.
Teaching forces me to make complex things simple without making them simplistic. More importantly, it puts me in front of people who still ask the questions that, after a few years inside organizations, we sometimes stop asking.
I also mentor.
I enjoy working with people who are building their path, navigating a transition or trying to understand where their skills could take them next.
I don’t believe much in career formulas.
I believe more in good questions, external perspectives and conversations that help us see possibilities we weren’t considering on our own.
Mentoring and teaching have something in common: they’re not about transferring answers. They’re about helping someone build better tools to find their own.
And I keep building.
That’s why I’m launching Twipaw.
I don’t want to simply observe how technology, markets and behaviors are changing. I want to remain on the side of those who experiment, build, fail, decide and put ideas to the test of reality.
Being a founder also changes the way I think about strategy.
Because imagining what should work is one thing.
Finding out whether it actually does is another.
The common thread?
I don’t believe the future of marketing will be decided by those who know how to use more technology.
I believe it will be shaped by those who can understand people better, read change before it becomes obvious, and turn complexity into meaning.
That’s why today I work with companies, founders and leadership teams on brand positioning, AI strategy, marketing transformation, market & audience intelligence, cultural intelligence and new organizational models.
I bring the same questions into universities, master’s programs, companies, workshops, keynotes and mentoring programs.
And I keep looking for connections between things we usually keep separate:
technology and culture.
data and intuition.
brand and anthropology.
AI and creativity.
organizations and human behavior.
Because the most interesting ideas almost always happen in the space between disciplines.